In collaboration with Digicel Aruba, the goal was to encourage people to Shake to Win and to get them excited about sharing their prizes, we are creating an eye-catching commercial campaign called Shake and Pass that features three big influencers from Aruba.

 

Inspired by the popular Pass the Brush trend on TikTok, where people covered their cameras with a makeup brush in order to create an exciting before-and-after effect and then passed the brush off so others could join in on the fun, Shake and Pass reinvents the idea as a festive commercial all about shaking and sharing gifts across Digicel markets.

Type of work: Commercial

Industry: Telecommunications

Client: Digicel

Production Date: October 2020

​

Crew:

DP: Nicolas Amundaray

Assistant: Shandrick de Cuba

 

Influencers:

Janiro "Ataniro" Eisden

Anouk Eman

Ruben Garcia